Kellogg’s Newt the Gnu

Newt the WHO?

Before Tony The Tiger and the folks of Snap, Crackle, and Pop, there was a forgotten-about mascot…

Newt the Gnu.

In this animated special, we tell the story of an abandoned mascot and how they nearly became the face of Frosted Flakes.

Guided by Tim Hamilton’s creative vision, the project combines classic TV advertisement aesthetics with a traditional limited animation technique, creating a heartwarming and evocative 2D cutout style. As the tale of Newt the Gnu’s resilience and charm comes to life, the collaborative efforts of talented individuals shine, breathing new life into forgotten nostalgia.

year: 2023

client: Kellogg’s

directed by: Tim Hamilton

network: Leo Burnett Toronto